Case Studies
ELE International manufactures and sells soil and concrete testing equipment to civil engineers for the use in constructing highways, commercial developments, and educational facilities across the country.
They had success for years relying on their brand name in the markets they targeted. When the
competitive landscape got tighter, they found themselves searching for prospects. They needed an online strategy to propel their marketing efforts.
After consulting with them we devised a strategic plan to begin generating more sales opportunities. We immediately set programs in motion to attain email addresses of potential prospects. In addtion, we developed an email marketing newsletter that would allow ELE to maintain contact with their customer base. We spotlighted current customers in the email newsletter and provided relevant industry news. In addition, we supplement this with targeted promotions towards markets we knew were growing.
The results were astounding. Referrals began to pour in and the promotional campaign jumpstarted sales in a slumping segment. "We saw a 46% increase in our sales pipeline once we started working with Hyperize", said Regional Sales Manager Brian Lins. He continued to say "The newsletters allow us to provide updated valuable information to our customer base. In turn they respond well by coming to us when a need arises."
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